Gift sets & Retail
They say that variety is the spice of life – but we underestimate the sheer variety of the world of drinks. There are more than 100,000 wineries in the world and more than 10,000 wine grape varieties. So why do we usually drink such similar things?
At ecoSIP, we believe that variety is at the heart of the enjoyment of drinks, just as it is for food. We get over wanting to eat the same things every day by the time we become adults, so why do we play it so safe for drinks? At the heart of it has been the barrier to trying new products; and a key part of that is the cost and potential waste from the 750ml bottle. Modern consumers are happy to pay for premium drinks; just not ones where 90% goes down the drain if you don’t like them! That’s where single serve comes in. Many drinks are easy to pack into cans or traditional cartons. But many aren’t. That’s where we come in.
Variety packs are a brilliant way to experience new drinks, whether as part of a gift set – for example a 3-pack of different Rosés to go with your mail order roses – or as something you can pick and choose from whenever you please! ecoSIP is the best way to create these variety packs, with its high levels of protection, cost-efficiency and low carbon footprint, fitting in with corporate ESR targets.
Promotional Tools
ecoSIP is a brilliant way to put together a portfolio showing the breadth of your range. This can be sold online or can stand out on the shelves in your tasting room or a retail location. We have off-the-shelf packaging for 3, 6 or 12-packs to suit your selection of offerings.
Advent Calendars
Advent calendars are a significant business, with more than 16 million sold each year in the UK alone. That said, consumer price expectations are hard to manage when it comes to the cost of packaging up 24 different drinks and the costs of shipping these to a customer. It’s also important to promote mindful, responsible drinking and encouraging the consumer to drink nearly 5 litres in 24 days isn’t that.
But a 24-day journey of exploration into the wonderful world of drinks is an incredible thing, and ecoSIP’s preservation allows you to take it at your own pace, even if you’re still finishing your 24 days, a whole 6 months later!
The weight and waste of a 24-bottle calendar is also astonishing. ecoSIP calendars are less than 6 x the size of their 187ml bottle competition and have a tiny fraction of the packaging waste. That means they fit beautifully into the smallest of homes, rather than dominating the entire room.
Trivino®
We all used to love the cereal selection boxes when we visited relatives or went on holiday. The chance to have something new and different was so exciting. Well, we decided to recreate that in a drinks selection box, with 12 x 100 or 125ml glasses (where permitted by law) in a single lightweight package, measuring just 290mm across, and showing the front artwork of four different wines.
Trivino is a brilliant way to allow yourself a glass of wine midweek with a meal, without the guilt. This increases the appeal of wine to those who are shifting towards single-serve premium beers, cocktails and alcohol-alternative beverages.
Story Telling
Are you representing a region? Why not tell the story in a selection of wines, or even wines and food from your region?
Imagine the appeal in an airport gift shop of a “Explore Rioja” tasting set with wine, charcuterie and cheese, all combined with a video that sells the region? What an incredible gift to bring home from your holiday.